Are Employee Uniforms Right for Your Small Business?

05Aug

Uniforms and Apparel

Wondering if an employee uniform policy would be worthwhile and beneficial to your small business? Keep these things in mind:

Sometimes a Uniform is Non-Negotiable

If your small business requires your employees to be out on the field or working inside customers’ homes, a uniform is a must. Not only should they be easily identifiable by their work clothing, but they should have a company-issued identification card or name tag visible at all times. This provides a layer of security and comfort that your clients should never be without.

Other jobs that should always have a uniform policy include those where health and safety demand it. Auto repair shops, welding companies, and those in the medical industry – among others – need special uniforms to keep their employees safe and sound.

Consider the Marketing Impact

If you’re contemplating the costs and benefits of requiring your employees to embrace a uniform policy, you should look at the possible branding and marketing benefits. Uniforms are a marketing tool that allows you to represent your best face to consumers and potential clients, alike. Because it increases your business value, it provides a cost advantage, as well.

Helping Your Employees Embrace Uniforms

Wearing a work uniform will not only subliminally encourage your employees to take more pride in their work and responsibilities, but will provide convenience to them. And because everyone is wearing the exact same thing, those who cannot afford high-end clothing no longer have to worry about feeling somehow less fashionable than their counterparts.