In any business, the way the employees dress can have a surprising impact on things like morale and public perception. Dress codes are valuable, but many of the jobs in the automobile industry just don’t lend themselves to the usual business-casual office styles. Here’s why branded team uniforms are more crucial than you realize.
They Build a Sense of Teamwork and Belonging
Have you ever bonded with a stranger who was wearing the same shirt as you were? As silly as it may sound, wearing the same thing as everyone else tends to create a natural sense of connection and belonging. With a strong group bond, teams are more motivated to help each other and to work hard toward shared goals.
Uniforms also give employees a feeling that they are truly part of the company. When you give a new hire a uniform, it shows that you trust that person to represent your business. For many, getting to wear the company logo can be a point of pride that bonds them emotionally to their work.
They Promote and Strengthen the Brand
Uniforms featuring your company name, logo, colors, and other brand assets serve as both work apparel and a means of spreading brand awareness. When customers and vendors see your team, they’ll come to recognize the colors and styles are associated with your business. The more you’re able to make these associations, the stronger your brand recognition will be.
Branded automotive work uniforms also create a unified look that spans every area of your business. For example: If your stores, marketing materials, invoices, and brochures always use red and orange in their designs, a uniform that features red and orange will create consistency within your branding.
They Help Customers Easily Recognize Employees
Once your brand is recognizable to customers, you can use it to help them easily identify employees. Customers need only look for your brand logo, colors, or other visual elements to find someone who can assist them. In a Foot Locker store, for example, someone looking for an employee simply has to look for their iconic black and white referee uniforms.
They Make It Easy for Employees to Dress Appropriately for Work
Automotive work is generally a very physical, hands-on experience. Proper footwear and clothing coverage provides a necessary layer of protection from the bumps and bruises of everyday operations. There’s also a great deal of grease, oil, and other messy substances involved, making clothing dirty fairly quickly.
With a uniform, you can be certain that your employees have work-appropriate clothing that can stand up to regular smears and smudges without ruining their other clothes. Plus, companies like Prudential Overall Supply offer professional uniform laundry services that can handle stubborn stains better than any home washer.
Find Great Prices on Custom Automotive Workwear
At Prudential Overall Supply, we offer high-quality automotive shirts and other apparel that can be customized to fit your brand. Browse our products online or contact us today (800) 767-5536 for more information.