Santa: A Man In Uniform


Uniforms can provide a sense of security and peace of mind all the time, especially during the holiday season. No one exemplifies this better than the season’s best-known uniform wearer: Santa Claus. A stranger entering your home via the chimney ordinarily would be cause for concern, but Santa, when he pays a visit in his universally known red and white garb, is immediately identifiable as a welcome guest.

In these uncertain times and whether at home or in the workplace, people increasingly want to be able to instantly recognize those visitors who belong. Uniforms offer immediate recognition of service providers. Especially during the busy holiday season, with delivery people, workmen, and others bustling about, this peace of mind is invaluable.

A study commissioned by the Uniform & Textile Service Association, and conducted by JD Powers & Associates, found that uniforms and corporate identity apparel function as a signal—that the wearer is competent and trustworthy—and a symbol of authority, as with members of law enforcement, doctors, and authorized repair people. A full 88 percent of respondents agreed that uniforms make it easier for them to identify employees who can help them. Almost 65 percent have greater confidence in uniformed employees, and more than 50 percent place greater trust in employees who wear uniforms.

The data reinforces that uniforms positively affect people’s perception of uniform wearers. But, while security and peace of mind were once just another benefit of a uniform program, now, more than ever, they’re great reasons to have one.

In today’s busy marketplace, uniforms are a simple, cost effective way to get new business. What employees wear during those important first moments with a Customer can form their opinion of the entire experience. Company’s that understand the benefit of uniform service program consider their image apparel program a very important part of their business growth model in the service area.

So where do you go? A uniform service provider! Serving Southern California businesses for the past 70 years, Prudential Overall Supply can customize work apparel specific to your company’s needs and desired image. Everything from traditional work shirts and pants to business casual cotton and denim shirts, polos, khakis, dress slacks, and shorts. Offerings also include executive wear, such as blazers and button down shirts, and other identity apparel, like lab coats, aprons, and smocks. Prudential offer wide selections of colors and styles and can provide customized catalogs to assist in employee selections. Uniforms can be rented, which includes cost effective cleaning and delivery services, or they can be leased or purchased.

Prudential Overall Supply is dedicated to enhancing our customers’ image at the best dollar value. By providing premium quality Work Wear Uniforms, Career Apparel and Casual Wear, Prudential is able to outfit your entire organization. This on-time weekly service also addresses your facility’s image and safety requirements by offering floor mats, wiping towels and dust mops.

Prudential Cleanroom Services (PCS) specializes in cleanroom garment processing and consumable product distribution services for particulate & ESD controlled environments. In total, Prudential has the people, products and service to satisfy your image and safety requirements.

Release date: 11/18/2002

Contact: Jerry Martin, V.P. of Sales & Marketing (949) 250-4850 ext 275

By: Jerry Martin, Vice President of Sales & Marketing, Prudential Overall Supply

About the author

Jerry Martin is the Vice President of Sales & Marketing at Prudential Overall Supply, a leading provider of workplace uniforms and personal protective equipment (PPE) to a wide range of industries and organizations. Currently President of the Board of Directors for the American Reusable Textile Association (ARTA) where he works on projects to further the benefits of reusable textiles versus disposable alternatives. Martin also contributes to the Textile Rental Service Association (TRSA) where he is a former chairman of the association's Marketing & PR committee and helped establish TRSA’s international standard for its Clean Green certification program.