How Uniforms Build Trust with Customers
In having your employees wear uniforms, there’s no doubt that you’re helping to improve their morale while building your brand and increasing its visibility—but did you know that work uniforms can also help your customers to trust you? Let’s take a closer look at the many ways that uniforms inspire trust.
Increased Visual Consistency
The new customer may be unsure of a few things; they may not know their way around your place of business or may not be sure about buying from you. However, small business owners who outfit employees in uniforms can change all of that. First impressions are everything, and clean and professional-looking uniforms will communicate much to first-time customers.
Right away, they’ll be able to see exactly who they need to speak to when they enter your business, eliminating guesswork about where they should be going. This will instantly build their trust. The uniform also allows customers to link your company and products, reminding them where you are so they can tell others about you.
Outfitting your employees in company uniforms provides visual consistency that distinguishes them from other customers, but it also communicates that your employees work together as a team. In being able to see this cohesiveness, your customer’s trust in you increases because they know that someone is always there to assist them.
Your Company as an Authority
Although you may not realize it, uniforms can also inspire trust in your existing customers. They already know their way around your place of business, but the more times they interact with uniformed employees and have a positive experience, the more they’ll trust your company.
Along with enjoying their visits to your business, having knowledgeable employees in uniform will also communicate to customers that your business is an industry authority.
Your Trust Builds Trust
In giving an employee a uniform, you’re communicating that you trust them to represent your company and everything it stands for. Customers who see your trust in employees are inspired to trust them also.
For service businesses like garages or valet parking, a customer will feel far more trusting when employees in shop uniforms are the ones taking their vehicle keys.
Increased Customer Comfort
The fit of your employee uniforms will also build trust in your customers. How? Let’s say, for example, that an employee’s uniform didn’t fit properly. This discomfort will show in their body language and can make the customer feel uneasy as well. When an employee is wearing a comfortable uniform, they can focus on providing the stellar customer service that builds trust.
Another way that uniforms increase customer comfort and build trust is via safety. Choosing flame-resistant uniforms for shop employees, for example, communicates that you care about their safety, inspiring trust in your customers.
Prudential Overall Supply is dedicated to providing top-quality work uniforms that you, your employees, and your customers can trust. Discover why we’ve been the choice for businesses since 1932. Contact us today at (800) 767-5536.