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25Dec

Designing a Brand Logo: What You Should Know

Cleanroom, Uniforms and Apparel, Facility

"A company logo might not seem so important at first, but a memorable logo can make a huge difference to your business. A logo serves as a visual identity for your brand, and it lets customers know who you are and what you represent. A logo is often the first thing a customer notices about a business. So, showcasing your..."

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18Dec

Best Practices for Responding to Bad Company Reviews from Customers

Cleanroom, Uniforms and Apparel, Facility

"Chances are, you consistently do everything in your power to give your company a professional image. Customers are your top priority, and you go above and beyond to make sure they’re always satisfied. However, in any business, bad reviews can—and will—happen. Despite your best efforts, not everyone will always be completely content with what they receive from your business. Unfortunately,..."

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25Nov

Brand Loyalty: The Importance of Customer Retention

Cleanroom, Uniforms and Apparel, Facility

"Developing a strong brand is essential to the success of any business. Almost anyone can get a customer to come through the door, make a purchase online, etc., but customer loyalty is what gives a company longevity. When you have a solid customer base, you’ll have a consistent business. That base will also be your biggest form of word-of-mouth advertising,..."

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18Nov

Take Command of Your Brand: Determine Your Target Market & Target Audience

Cleanroom, Uniforms and Apparel, Facility

"As a small- or medium-sized business owner, it is important for you to attract as much business as possible. One of the most effective ways to do this is by taking command of your brand and using it to reach your target market and target audience. Doing so can be a difficult task because it can be hard to decide..."

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09Nov

5 Benefits of High-Visibility Workwear for Construction Workers

Cleanroom, Uniforms and Apparel, Facility

"High-visibility clothing can benefit industrial and construction workers in many ways, primarily in the area of safety in a number of different situations. Every year there are construction-related fatalities. In fact, the construction industry has the highest rate of job-related injuries and fatalities, but visibility helps to increase worker safety. Some of the greatest threats to construction worker safety are..."

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